Meet Andrea Incontri, you do not think that he is a designer. His approach to people and to his work is first of all human and free from any bias. Andrea Incontri is the new definition of Italian fashion and one of the most original designers, because he seems to ignore the past and the usual way of life and fashion. In fact, he is an architect born in Milan and that makes his meeting with fashion at the same time random and obvious. Three years ago he won the “Who’s On Next” award, a contest dedicated to youth sponsored by Vogue Italy and national chamber of Italian fashion. He then developed accessories and a man collection and then came his first woman collection. Andrea Incontri is a rare example of Italian fashion, a mix between knowledge, nostalgic feeling to the past and a great sense of present that not only makes an exception, but they also give him an international mood that now have a few in Italy. His method is essential and rationalist by artist of the Bauhaus in its almost bizarre game lines, geometry, colors and fabrics. His fashion proceeds through a principle that succeeds to dissolve an apparent rigidity with a gentle love for the great tradition of style and Italian tailoring. Andrea’s project is totally self-produced and is strongly focused on the concept of industrial products that are essential for any company and especially for someone who is an architect. Quality, functionality and dreams are noble elements of the same floor. It all starts from a body, a place, as the same Andrea sets, not different from a house or a building but you have to dress it. The body is implemented in the process of his construction of idea of fashion that wants to combine the ideal of being independent and interchangeable heads of wardrobe. Pure forms that express the precise use of functions are mixed with the sophistication element and also with the idea of a state through an attitude that Andrea puts in the parts. A compositional crash as himself that transforms simple elements in specials parts of conceptualism. Not a case in his first women collection Andrea doesn’t give up Japanese element, knows as the absolute homeland of functional conceptualism in fashion. Not only in the man collection that he refers to introduce Andrea work life, that the place where natural almost by definition sink some of the principles of operation that dominate in the fashion of our time, then that are the same that he seeks to develop adding sophistication and style. Even if the words fashion, glamour, superlatives, and the excess doesn’t appear in Andrea design, when we met him we meet one of most complete example of designers in the Italian fashion. Photography GIOVANNI SQUATRITI Fashion Editor & Words GIUSEPPE CECCARELLI Translated from Italian by Barbara Bozzini
Meet Andrea Incontri, you do not think that he is a designer. His approach to people and to his work is first of all human and free from any bias. Andrea Incontri is the new definition of Italian fashion and one of the most original designers, because he seems to ignore the past and the usual way of life and fashion. In fact, he is an architect born in Milan and that makes his meeting with fashion at the same time random and obvious. Three years ago he won the “Who’s On Next” award, a contest dedicated to youth sponsored by Vogue Italy and national chamber of Italian fashion. He then developed accessories and a man collection and then came his first woman collection. Andrea Incontri is a rare example of Italian fashion, a mix between knowledge, nostalgic feeling to the past and a great sense of present that not only makes an exception, but they also give him an international mood that now have a few in Italy. His method is essential and rationalist by artist of the Bauhaus in its almost bizarre game lines, geometry, colors and fabrics. His fashion proceeds through a principle that succeeds to dissolve an apparent rigidity with a gentle love for the great tradition of style and Italian tailoring. Andrea’s project is totally self-produced and is strongly focused on the concept of industrial products that are essential for any company and especially for someone who is an architect. Quality, functionality and dreams are noble elements of the same floor. It all starts from a body, a place, as the same Andrea sets, not different from a house or a building but you have to dress it. The body is implemented in the process of his construction of idea of fashion that wants to combine the ideal of being independent and interchangeable heads of wardrobe. Pure forms that express the precise use of functions are mixed with the sophistication element and also with the idea of a state through an attitude that Andrea puts in the parts. A compositional crash as himself that transforms simple elements in specials parts of conceptualism. Not a case in his first women collection Andrea doesn’t give up Japanese element, knows as the absolute homeland of functional conceptualism in fashion. Not only in the man collection that he refers to introduce Andrea work life, that the place where natural almost by definition sink some of the principles of operation that dominate in the fashion of our time, then that are the same that he seeks to develop adding sophistication and style. Even if the words fashion, glamour, superlatives, and the excess doesn’t appear in Andrea design, when we met him we meet one of most complete example of designers in the Italian fashion. Photography GIOVANNI SQUATRITI Fashion Editor & Words GIUSEPPE CECCARELLI Translated from Italian by Barbara Bozzini
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